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Um, it's not the cursing that makes him popular and likeable (well maybe for a few immature people out there). Its his wit and his delivery, as well as the unique ways he reviews and criticizes games. Also, I think a lot of it has to do with the nostalgic factor, which appeals to a lot of people like me who have played or remember many of these games he talks about. People can relate to his rants which is another factor that makes him as popular as he is. I reccoomend checking out the Powerglove video if you think he's not funny, or the much more recent Plumbers Don't Wear Ties. Two of his funniest vids IMO.