@AkibaFan
This price cut will be bigger than the last price cut. The last price cut brought the price from a SUPERMEGAEXPENSIVE $499 to a supermegaexpensive $399. To the casual consumers' eyes, the PS3 seemed like a rip off like most other over-priced Sony products. Now it is on par with its competitions' prices, and should seem like way more value for the money now.