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kowenicki said:
The article has a point.... they are saying it is a tombstone to the once all conquering brand power, not to the console and to sony. That is true, to say it isnt is ignoring reality and the current state of play.

No Brandpower will help a company that stop listening to its consumer. The arrogance is what made Nintendo fall from grace and the Sony coming into this Gen was blind both to history and the outcry of its consumers.

That being said I don't expect Sony to suddenly bow out and die like the article implies, just because they've dug their own grave doesn't mean they have to lie in it.

They've invested far too much money and effort into the Playstation brand to pull out now, especially when the PS3 is finally starting to break even. How did the saying goes? When you've hit rock-bottom, the only way to go is up?