There are easily half a dozen major non aligned game conferences a year. Plus the special events that the manufacturers host themselves at their studios for the press. Plus the required amount of non event announcements that must be made through the coarse of the year. The reality is that no manufacturer can possibly dominate them all. So they have to choose where they will be fat, and where they will be lean.
Microsoft chose to be fat at E3 their conference was spectacular in the amount of new hardware, games, and software shown. Sony chose to make their biggest announcement of the year at the follow up conference. The smaller less known conference. No I am not ragging on Europe, but E3 was impressivly covered, and was even televised. Basically it was the biggest event of the year.
Honestly I think both made a pretty solid move on their conference plans. Microsoft went for the extravaganza at the biggest event. While Sony chose to dominate a smaller event which allowed their big news to be the only real news. I see no reason to rag on either. Just as I would see no reason to rag on either at the Tokyo Game Show. You want proof as to why its hard to balance where to make your announcements look no further then the ODST announcement. That was a real odd one last year. In a market not known for its love of first person shooters. Why did that happen well with square filling the allotment for E3 someone had to be slid back.
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