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Am I the only one that thinks Microsoft's strategy shouldn't revolve around price cutting. The truth is that both Microsoft and Sony have probably hit their low end threshold as far as sales prices go. You shouldn't expect to see the consoles going any lower until both competitors enter the year where they plan to release their next consoles. The only exception being if sales plummet, and to be honest the chances of a dramatic plummet aren't really present anymore. Both competitors have a firm foundation under them.

This pricing fetish has really gotten way out of hand. Microsoft used the strategy last year, and hell no it wasn't desperate it was overdue. Microsoft held its price point for a very long time. That had to take a lot of restraint. Anyway at this point we have moved beyond the pricing which was a major hurdle early in the generation. Now we are moving towards winning consumers through software, marketing, and novelties.

You simply don't do the same gag twice. You do the next gag. Sony just performed the same gag that Microsoft pulled off last year. This year Microsoft needs to be implementing or working on a new gag. They can expand Prime Time to be more ubiquitous in mainstream culture. They could offer up a saturation marketing campaign. The could devote the money they are not using to make their slim into buying up third party exclusives, or creating vast new operating system modifications.

Whatever they do it most likely wouldn't nor should it be about dropping the Arcade down into the penny arcade. They need to be doing something that will take Sony a year to respond to. I am getting more and more disappointed every day didn't we use to discuss more then exactly one strategy on these forums. Get the hell out of the box, and start using the human capacity for some abstract thought.