Squilliam on 17 August 2009
They're doing a changeover in SKUs, im not sure exactly what the plan is. For a 2nd Halo title I don't think they really need to build anticipitation 6 months out from release. I suspect a short sharp advertising campaign, perhaps even to coincide with their SKU reshuffle.
The other thing is, I suspect Forza 3 is their big title for the year and will get the mega $$$ in advertising.
Tease.
