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I have made a list of new IP's made this Generation by the corresponding companies. If it isn't made by them it isn't added. I selected these as they are the biggest ones.


Disclaimer- This may not be a complete list of new IP’s. I have taken out ones that were made exclusively for PC as well as games based on movies and card games and T.V. shows.
    * (I don’t know if they own the IP)

   Sony Microsoft Nintendo Electronic Arts Ubisoft Activision
MAG Too Human
Wii Sports/Resort Army Of Two 1&2 Assassins Creed 1&2 Prototype
Infamous Alan Wake Wii Fit Boom Blox Enchanded Arms Golf: Tee it up! (XBLA)
Resistance 1&2 Blue Dragon Wii Play Boom Boom Rocket Haze  
Heavenly Sword Crackdown 1&2 Wii Music Dead Space Petz Series  
LittleBigPlanet Infinite Undiscovery Disaster:Day of Crisis FaceBreaker No More Heroes 1&2  
The Agency Lost odyssey Endless Ocean Mass Effect 1&2 Imagine Series  
Demon Soul's
Kameo: Elements of Power Wii Vitality
Mirrors Edge GT Pro Series (Full Name)  
The Eye of Judgment Lips Art Style titles Rage My Coach  
EyePet Niniety-Nine Nights 1&2 Span Smasher Brutal Ledgend Red Steel 1&2  
Folklore Ninja Blade Line Attack Heroes Dante's Inferno CellFactor: Psychokinetic Wars  
The Last Guardian Viva Pinata Monado Dragon Age I Am Alive  
Lair Every Party Cosmic Walker APB    
ModNation Racers 1 vs. 100 Dynamic Slash Rock Band    
MotorStorm 1&2 Joy Ride   EA sports Active    
Pain Agies Wings        
Fat Princess        
Echochrome          
Elefunk          
Flow          
Flower          
The Last Guy          
PixelJunk Series          
SavageMoon          
Linger in Shadows          
White Knight Chronicles