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@ Dodece

If the simplest answer is usually the correct answer. Then its a really easy case for "it was intentional to build up hype for future products", because its free marketing. How is "A multi-billion dollar company with security problems on secret projects" the simplest answer? Also, how come its only the PS3 Slim we heard about and not something from one of their other dozen or so divisions? So now the security leaks are selective?

Every company fields questions about rumors and leaks, its part of business. And if consumers are still confused after something is officially announced, they deserve to stay confused. As for the competition, by doing this you can actually get your competition to reveal their plans early as well. Which has already happened, 360 Pro got discontinued and the Elite is now $299.