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People forget that they're an independent developer thats primarily focused on pc development. Its a lot simpler to go from pc to 360 then pc to ps3. They already distribute their games physically for the pc and 360 and digitally on steam. Its probably just simpler and more profitable then hiring lots of new people to create the ps3 multi platform release.

Had EA not screwed up the port of the orange box then they probably would still get them to handle the ps3 version, not to mention it sold poorly. In this day and age where one or two bombs makes a company goes bust its probably just a lot safer to save the costs and focus on making the pc and 360 releases as best as possible.