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pbroy said:
If they would have made it more sympathizing, lots of people would have listened. For example, boy walks by and other boys say "thats so gay". Boy walking by puts head down as he walks by with a sad face. Boy goes into the bathroom at his house. looks in the mirror, wondering whats wrong with him. camera pans down to his hands. he has a razor blade. screen says "words hurt". END

It seems harsh, but it really drives the point home. I am comfortable in who I am, yet, yes, hearing that saying still does annoy me. However, I'm also aware of the lexicon that gets into peoples' brains. It's like I apparently have something against gypsies? Nonetheless, the word does already have existing meanings, and to correctly use a word is to use its given meaning(s). Calling something "gay" as an insult is a deroggatory word toward homosexuals. And I do think this ad campaign is a step in the right direction, even if it does seem rather wordy.

Oh, and for those who say that it's just words, that may be true, but how they are received may be different based on who hears them. Someone like me can let them bounce off if needbe, but there are also younger ones who are growing up, and coming to terms with their sexuality. If they're constantly around people who use the word as a negative one, then there's a good chance they'll start to see themself in a negative light. And this brings us back full-circle (using a total of 3 points- though that was pure coincidence) to the commercial idea I quoted. Gay teens have the highest suicide rate. While some of this comes from non-supportive families, I'd not be surprised if another part of it just comes from the fact that they now, their very beings, are associated with a negative word.

-dunno001

-On a quest for the truly perfect game; I don't think it exists...