Investors should finance development. Developers have to create trailers screenshots and demo's to get gamers pumped and attract advertisers. Advertisers are willing to pay more for popular games. This generates more income for developers and investors.
I assume this model works and already is implemented in someways for example quake LIVE and Warrock. Those games already have a good quality. These kind of games will only grow in the future and eventually ads will be the main income for gamedevelopment.
"In 2009, 30 seconds of advertising time cost U.S. $3 million due to the extremely large audience, typically more than 90 million viewers."
What if multinationals pay 50 million for an audiance of 1 million gamers that play the game for 1 year?
I believe Adidas would love to pay that amount of money for FIFA Soccer. I don't think EA will be happy with that and Adidas is not risking it's money on setting up their own development studio.
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