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I think COD players are getting more sophisticated in terms of their favorite franchise. They played COD2 and COD3, COD2 is brilliant COD3 is less so. Then COD4 comes out and blows them away, so IW has 2 recent great games, Treyarch has one above average game. Treyarch looks worse by comparison, and everyone is burnt out on WW2. So it gets less sales. But I think any developer should be pretty friggin happy with 11 million.