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this is a sign of desperation when one format feels strong enough to price its players ar $500 and give 5 free next-gen DVDs, and the other feels the need to price its players at $250, and give away 7 free dvds plus a $99-valued Heroes box set. Meanwhile, it seems that every week another company defects to the BD-camp. oh well, don't say that I didn't warn y'allabout te quick gimmicks