@NoCtiS_NoX
Sony has a dangerously low market share in North America. The reality is it wouldn't take too much at all to knock the console out of a full door at major retailers, or for them to stop carrying the PS3 period. Sony has no margin to perform badly at all. Especially for two or three months. Which is the power of consumers knowing that a better model is imminent. They will hold back on buying until it arrives.
Right now Sony has 17.5% market share in North America, and scoring about that weekly. What would happen if the PS3 started to account for less then 10% market share per week. Answer is the retailers would lay down the law on Sony. Especially going into the holiday season. How do you say a console even merits a door let alone half a door when there are four of five pieces of gaming hardware selling much better then it.
Sony mustn't neglect North America in favor of Europe. They would lose the console war now and forever. Not just for their current console, but their next console probably wouldn't get out of the water. You can't afford to be shoved out of the largest market. The lost developer support alone makes that ridiculous.
The exchange rate, or production rate be damned. They cannot omit North America from their plans. Either go at it full bore globally or wait till you can. Doing it piecemeal is perhaps the worst thing to do. Europe and Japan could withstand it, but it still wouldn't do the sales any favors.







