People Buying Less, But Playing More (Wii not so much)

[mike_intellivision]

Demotruk said:

kitler53 said:
without defining what "active user" means the graph showing the number of active users is pretty meaningless. horray for statistics, king of the misleadicircus.

"The active user percent tells us how often a person used their console out of the total amount of time the console could have been used during the measurement period."

 

http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/04/stateofvgamer_040909_fnl.pdf

 

Thus, it's not about the number of "active users", but how often the console is used per user.

"The active user percent tells us how often a person used their console out of the total amount of

time the console could have been used during the measurement period"

 

Demotruk -- sorry for not seeing this before. Still, this Nielsen-provided definition is a bit hard-to-follow.

The active user percent tells us how often a person used their console out of the total amount of
time the console could have been used during the measurement period. 

This would mean that Xbox 360 users and PS3 users play over 2-1/2 hours per day, every day. 

I also wonder if there is not some self-selection bias in those who have People Meters ... but that is a topic for another day.

Mike from Morgantown