The other issue is the "inventory game."
If GS for example starts cutting the prices of its used games significantly (new releases), it means lower trade in values, potentially resulting in fewer trade ins, faster turn around time on the trade ins they do receive, which ultimately means fewer used copies available at any given location.
End result, even lower value on trade ins, making buying used games a better proposition than trading them in, assuming you can even buy the used game you want in a timely fashion.
BB on the other hand can resort to tactics like Fry's Electronics, where they announce excellent sales on new releases (games, movies, whatever) with limited availability. Meaning, they only have a relatively small number of copies available on hand to sell at the vastly discounted price (if profits are minimal, I could see certain titles not being stocked at all or minimally at best), or to be doled out in small quantities in an effort to keep shoppers returning to the store in the hopes that they'll buy something while they're there (this works for Fry's).
So there's a definite potential downside to this as well.
Personally, I'm not sure I can see this BB price matching policy lasting forever.
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