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Onyxmeth said:

If this were to roll out, Gamestop would be able to put an end to it swiftly. Got a huge title coming out that's going to have a monster first week like Modern Warfare 2? All Gamestop has to do is price the used price at something ridiculous like $20 before it even comes out and advertise it. No one will trade the game in anyways since they're just buying them and won't want the bad trade-in value, and Best Buy just took a $40 hit per game on a gigantic release.

This is a war Gamestop cannot lose.

In Australia, some store will offer price match but only if they can prove that the local competitor has to product your quoting in stock (they would literally ring the competitor and ask for availibility). Would a similiar scheme be consider reasonable for BestBuy? Afterall advertising a second hand game for $20 is a lot different than having a copy at $20 for sale