Squilliam on 10 August 2009
It depends on what deals they have on the back end with publishers. Publishers don't like Gamestop, so theres a chance that they are the ones silently supporting this move.
In any case its a win for them even if they loss lead on the games because I would guess that gamers buy a lot of multimedia products and getting them in store may lead to greater spending on things like DVDs, TVs, Stereos etc where they do have quite large margins. This isn't just about the games, it goes to all the other products. Its the same as supermarkets loss leading on bread but making a killing on selling you the peanut butter.
Tease.
