Alby_da_Wolf on 10 August 2009
| RageBot said: But if the slim's production cost is 252$, and they sell it at 300$, how do they lose money? |
It depends on how that $252 is calculated: the old estimates we saw in the past, like the ~$450 in October 2008 included warehousing, shipping and retailer profit, if the current $252 includes only production and, maybe, warehousing and shipping, you must take into account that retailers will want a bigger than $48 profit on a $300 retail price, so Sony would initially lose some tens $ per unit. Obviously, when production is at full capacity, Slim will give more savings than the normal evolution of Fat production.
