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Did they forget about Betamax? That didn't turn out well for Sony either. Looks like Blu-Ray is going to do better though, I gotta give them that. I think this 40 gig is just another attempt for Sony to get Blu-Ray further advancement, their company is really hoping it catches on.

I'm not entirely sure what the pricing on HD DVD players is at right now, but I know that $400 is a pretty decent price. And hey, if it gets these people to buy a couple PS3 games, it just works out that much better for Sony. At the worst, they sell some Blu-Ray players. At best, they get some more gamers on their side.