It's one of those unspoken rules of releasing updated products.
Announcing something like a major update, upgrade or price drop early will only result in a sharp drop in sales of current product, forcing manufacturers and retailers to drop prices on existing stock or risk being stuck with slow moving older models.
The only smart reason to buy one now would be if you found a good deal on one. The entry price has been set at $399 since late 2007 after all. It's not like there's any rush to buy one immediately at that price.
That being said, expect to see more sales like the current $449 160GB SKU bundle on Amazon in the coming weeks.
PSP Go was only announced well in advance of the release date due to the higher price over existing models as a profit making device.
A cheaper PS3 being a "stealth" release seems all the more likely by contrast.
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