HappySqurriel on 09 August 2009
When you're dealing with a market that is mature and expansion becomes unlikely the key way to grow your company is to get more money from the same customers you have. For the past several years Activision and Blizzard have both been very successful at getting more money out of their customers, and they're just taking that same strategy to the next level with higher initial costs for anticipated games and getting people to pay several times for the content that would have previously been included in a released game.
