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NJ5 said:

I assume this is mostly UK gamers... who are still getting games cheaper than other Europeans.

They say RRP of £55 but in reality those games will probably cost £45 at launch at virtually all retailers... that's 53 €, while in most European stores the same game will cost 60 €.

People from the UK... your currency collapsed. Deal with it.

 

Hopefully they will now realize how nice euro is. :)

@topic

More people boycott less they will make games for those who boycott their games. However, there will be always enough stupids that activision will just get more money when they raise prices. I would say that it would be wise to raise prices as developing costs are getting quite high.