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It's a huge compliment for Sony that Microsoft are copying then. Obviously somebody at microsoft loved and felt threatened by their LBP marketing.

We'll see more of this type of thing as Sony turn the screw with the PS3.

As PSN becomes better and better MS are clearly feeling more conscious of charging for online play. The free in the advertising may be legally correct but they are treating people like idiots and it is deliberately misleading. No wonder they have rceived so many anti-competition fines.

I'd imagine subscribers to Live resent paying for it more and more with each passing renewal.