I think the development for the game is very expensive not just because of how huge a series the game is but because of the type of engine they are putting in this game. Not to mention the porting the game on the Xbox 360 and how development on the PS3 version takes longer. This game has been in development for about 5 years or so now. If the development cost of the game is going to be $100 million, I think the game should make at least a quarter of what the development cost is back when it comes to lifetime sales.
TO GOD BE THE GLORY







