| invetedlotus123 said: I agree with all you say. But not with advertising, even if Sony and MS do help with advertise, S-E probably is going to spend huge amounts in marketing, remember when S-E CEO said they would make FF be the best knowed franchise again, and everyone would hear its name in whole world and they wouldn't save efforts (money) to achieve this. Expect Halo-GTA-WSR-like marketing campaign for this game. edit:Since we are already talking about marketing, MS should spend huge amounts of money to make current owners of 360 buy this. Looks at the most wanted in america, both versions tops but the 360 one is always below the ps3 one even 360 having more than the double of base in this region. Well, FF is always the best game to start playing jrpg, so it shouldn't be that hard to convince shooter fans to try it. |
Since advertising is a fixed cost, you don't apply it on a per title basis as it costs the same whether you sell a single copy or not. So whilst they are paying huge quanties, Sony and Microsoft are also paying huge amounts too and in the end it will be a split effort. If MS and Sony both do say $10M worth and SE does $40M then dividing that over say 7M copies makes it quite a small expenditure relative to overall revenue.
Xbox 360 owners have bought JRPGs in at least as high a relative proportion as PS3 owners in America so they will have no trouble going for the title.
@SaviourX: A game which sells over a longer period of time earns the publisher less money per title and costs more per title to keep on the shelves than a game which sells millions in a single day.
Take two examples assuming Gears of War and Mario and Sonic sold similar amounts @ $50 each, say 5M copies for examples sake. Since the Gears of War game sold most of the copies up front the shipping costs, market development payments to retailers, retail margins are lower and the average sale price is higher. Also the ROI is quicker and any loans/interest costs taken to create the game are lower as well. Even if the Gears game cost more to make than the Mario game, it could still be more profitable and thats ignoring the royalty payments Sega paid to Sony to use Mario in the game and even the $10 extra that an HD game costs at launch.
Tease.
