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Squilliam said:

The realities of a really big game published/developed by the same company are staggering, in a positive way on HD consoles compared to the Wii and compared to lesser selling HD games.

1. Retailers actually pay more for a game in higher demand, it wouldn't surprise me if they paid $50 or even $52 for each title. Remember most of the copies will be gone the first day for a highly anticipated release. Its easy money for a lot of retailers and very efficient.

2. Console royalties? I would be surprised if it didn't average out to be $5 or less for this title. Not only do the royalty rates go down the more copies shipped, they also go down for highly anticipated titles.

3. Shipping? When you're shipping a two boxes with 60 copies each to a retail store, how much does that come to per title?

4. Advertising? Microsoft and Sony will add their own advertising to the mix. Its also averaged over the massive retail sales.

5. Packaging/Market development? Retailers will give them the best shelves and packaging costs are cheap since hundreds of millions of game/dvd cases are made every year.

6. Special editions? Extra money!

So in all I wouldn't be surprised if they didn't pull in an average of $45 in the hand after all charges, taking into account the LTD edition sales with marketing costs applied against the total number of games shipped rather than per individual title.

 

I agree with all you say. But not with advertising, even if Sony and MS do help with advertise, S-E probably is going to spend huge amounts in marketing, remember when S-E CEO said they would make FF be the best knowed franchise again, and everyone would hear its name in whole world and they wouldn't save efforts (money) to achieve this. Expect Halo-GTA-WSR-like marketing campaign for this game.

edit:Since we are already talking about marketing, MS should spend huge amounts of money to make current owners of 360 buy this. Looks at the most wanted in america, both versions tops but the 360 one is always below the ps3 one even 360 having more than the double of base in this region. Well, FF is always the best game to start playing jrpg, so it shouldn't be that hard to convince shooter fans to try it.