Best new IP's of this Gen.

[gergroy]

mass effect
gears of war
uncharted
inFAMOUS
wii sports (had to put it in)
Valkyria Chronicles
castle crashers
dead rising

Hopefully these will soon be on the list
Dragon Age: Origins (going to be the best game ever!!)
Borderlands
Alan Wake
Heavy Rain
Modnation racers