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ocnkng said:

Yes it is.

A] Buying exclusivity : Throwing money for the solution. No involvement in the development of the product.

                            Vs

B] Buying a studio and nurturing it and intimately involved in the development of the projects.

 

I believe these two approaches are considerably different.

some 3rd-party studio needs money but want to stay independant  in that case buying exclusive is the best solution to help them



2010 prediction

Xbox 360 49m - 52
ps3-44.5 - 46m
halo reach will be the highest selling exclusive of 2010
xbox 360 will do is first million selling week in december 
xbox 360 price will drop arcade - 179$  elite - 249$  and will be bundled with natal 

115 or more million seller game on xbox 360