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ocnkng said:

Yes it is.

A] Buying exclusivity : Throwing money for the solution. No involvement in the development of the product.

                            Vs

B] Buying a studio and nurturing it and intimately involved in the development of the projects.

 

I believe these two approaches are considerably different.

And both companies do both.  Sony just has more studios bought already and MS are just now starting up their own and buying small studios.