alfredofroylan on 06 August 2009
Seems like some CEOs think a lot about higher prices:
Tony Gikas - Piper Jaffray
And a second question, if you don’t mind, just your comfort level regarding pricing of some of your new games that have some expensive controllers and any feedback that you had from retail as we move through the holidays. Thanks, guys.
Michael J. Griffith
And then on the second question, Tony, on the pricing, we’ve had for all of our launch titles in the back half of this year, some of which contain peripherals, as you point out, very strong retailer acceptance and support for all parts of our plan, including our merchandising plans, our marketing programs, and our price points.
Robert A. Kotick
And Tony, you know if it was left to me, I would raise the prices even further.
And a second question, if you don’t mind, just your comfort level regarding pricing of some of your new games that have some expensive controllers and any feedback that you had from retail as we move through the holidays. Thanks, guys.
Michael J. Griffith
And then on the second question, Tony, on the pricing, we’ve had for all of our launch titles in the back half of this year, some of which contain peripherals, as you point out, very strong retailer acceptance and support for all parts of our plan, including our merchandising plans, our marketing programs, and our price points.
Robert A. Kotick
And Tony, you know if it was left to me, I would raise the prices even further.
http://seekingalpha.com/article/154118-activision-blizzard-q2-2009-earnings-call-transcript?page=8
Of course they're not going to do it. But some of their products are quite overpriced like DJ Hero.
