It's amazing how effective Sony's "PS3 power" PR has been.

[Phrancheyez]

I wouldn't call it corporate brainwashing. More like strategic advertising. Only the tech-savvy can really appreciate the power of the PS3 and understand it's differences to other hardwares (PC, 360). Everyone else is just like 'T3H C3LL!?!? 1 MU5T H4V3!'