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Actually I think this is brilliant on Activision's part.

Givne that the greater majority 80%+ of gamers don't know game related news. They just see ads and game displays in stores.

How many people will go in and see a Modern Warfare game on Wii PS360 and think they are the same since they launch on same day? I'm betting a lot of people will buy it not knowing it isn't the same game. Especially since Wii titles seem to almost always be titled differently anyways.