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Slimebeast said:

I believe option 2 as well. 80% down YoY if X360 drops $50 and goes against a $299 Slim this Holiday.

Now 'game over' is a very drastic use of words, but I believe it because I instantly look into the future to to see what implications this would have for around 2012 and the end of this gen.

PS3 $299 winning this X-mas by 1 million may not sound much, but it would start a trend where the PS3 could sell 13 mill and the X360 just 10 million in 2010, another 13 mill PS3 against 9 million X360s in 2011 - and voilá, the gap is erased!

I could see that happening as well.  The difference is, I don't see 360 and PS3 in a dead heat in 2011 as game over for MS.  I don't understand why Sony wins in a tie and MS loses, particularly considering Sony had a massive advantage last gen and is struggling to get tie with MS this gen.  If nothing else, I would think anything less than re-achieving domination this gen would be a loss for Sony, as it's a slide from being King-of-the-Hill to a struggle for 2nd place.