Wow, great move for Sony. It'll be suicide for EA to make the game exclusive, but it doesn't hurt EA to feature the PS3 in their ads, and really benefits Sony. While people laughed when Obama said "Turn off the Xbox" (exact quote?) it's a bad sign for Sony, since that means the 360 is becoming more of the standard console.
Many ads early-mid gen featured Xbox's logo at the end of their ads (despite being multi-plat) which helped the 360 a lot (when casuals go buy a console, even if they know that it's multiplat, will probably buy the the console featured at the end of the ad).
Any exposure is good exposure, and although it might not be a huge multi-million campaign to spread awareness for the PS3, it's good to show that the PS3 is far from dead.
