Shall we see Sony do a similar stunt?
Sony's Sacrifice to God
When a company is said to emerge from a scandal "red-faced," rarely is it due to the errant splatter from a goat's decapitated head. Celebrating the PlayStation 2 release of the game God of War II, Sony threw a gala event in Athens, Greece.
In honor of the barbaric revelry found in the game, a goat carcass was brought in and attendees were invited to feast on fake entrails. Those who weren't privy to the unusual event were treated to a graphic photo of the centerpiece in the official Sony magazine. 
Article obtained from: http://finance.yahoo.com/career-work/article/107451/10-promotional-stunts-that-horribly-backfired.html?mod=career-leadership
Read and discuss
Not to sway any posts, but personally I think this is the most badass stunt I've ever heard of.
