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They're probably announcing this to give people the impression that the system is in high demand ... If there is a supply problem it would be because of one of the following reasons:

  1. The 40GB redesign was very recent and they have built up almost no supply
  2. Demand is far greater than most of us would suspect
  3. They're keeping supply limited to give the impression of high demand
  4. They're keeping supply limited to drive sales to the more expensive system

With how they treated the 20GB I would suspect #4 ...