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Reasonable said:
They feel need to more opennly combat 360 and Live in US I'd surmise, and want to make clear they have a competiting service.

I guess the also feel the highlighting of PSN isn't needed in Europe. Personally, if I was them I'd use it consistently everywhere, and look to have better parity between their offering - such as getting different versions of Home more in sync.

I think they would present a more consistent, stronger brand message if they did so.

http://www.amazon.co.uk/gp/product/images/B001QXDDIQ/sr=8-1/qid=1249306794/ref=dp_image_z_0?ie=UTF8&n=300703&s=videogames&qid=1249306794&sr=8-1

 

http://www.amazon.co.uk/gp/product/images/B001FB56NY/sr=8-10/qid=1249306794/ref=dp_image_0?ie=UTF8&n=300703&s=videogames&qid=1249306794&sr=8-10

 

If you ask me Europe got the shitty end of the deal.