Alright. Reading over this, let's hit a few points.
The Creative Assembly and Sports Interactive are part of Sega. They are internal studios. First party. They are indistinguishable from Sega proper. You cannot brush them off. Their development studios are Sega's. Platinum games are developed by Platinum Games and publish by Sega. Sports Interactive games are developed by Sega and published by Sega. What I seem to be reading is the same as saying AM-2 is not part of Sega, or Sonic Team is not part of Sega. An acquired studio is no different from one built ground up once its acquired, except in terms of tenure.
Sega has produced several games that define genres. To just brush aside things like AfterBurner, Virtua Fighter, Daytona USA, Crazy Taxi, The House of the Dead, Shenmue, Panzer Dragoon, Shining Force, Skies of Arcadia and countless others is silly.
Admittedly, they aren't what they once were. However, they are much better than they once were. The only two internal teams still making garbage are Sonic Team and Secret Level.
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