The original analysis is misguided to say the least. Sega is no longer a viable property for a console brand. The name is synonymous with failure that there is no consumer confidence whatsoever. To belittle the opinion further can the console market really support four platforms. Not only that, but what kind of buy in would a new contender need to expect. They would actually need to lose more then Microsoft just to convince third party developers to split their development over four platforms. More platforms only raises development costs more. For the same gain.
Speaking as to who should purchase Sega as a development studio. Frankly none of the players should even consider it. That would be a bad investment on anyone's part. There are no high value properties to acquire, and there is little or no name recognition. Least of which a respected or a good one for that matter.
For those still having visions lets be realistic. Nintendo is as tight with their money as a noose about the neck of a condemned man. Sony just doesn't have the money to be acquiring shit right now. Sony is tightening its belt. Not opening its wallet. Microsoft may have the money, but they are developing studios internally rather then buying existing studios. Not to mention the fact that they just closed down a studio, and spun off another.
Honestly I do not see a realistic buyer for Sega in the current economy. Unless the studio gets into serious trouble, and finds itself on the auction block for a real bargain. Even then though it will have probably needed to have seen a drastic reduction in their work force. Nobody wants to buy a studio full of waste. For Sega to find a buyer it needs to find a way to be desirable at the very least on paper.
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