Why I think Sony could drop 100 dollars on the PS3 and profit from it.

[johnsobas]

the quote from Sony was that the PS3 was 10% higher than it's price, that's it. It didn't say if it was the price in stores or the price for stores. You don't know if it's 440, and also you don't know how much retailers are taking, i've heard as low as $5.