Former SCEEE CEO: We need $100 games

[Reasonable]

kiefer23 said:

Reasonable said:
I read an article where he said if development costs weren't bette controlled AAA games would need to be around £70 to cover the costs, etc. However he then said that price wouldn't fly so development had to improve.

I didn't read it as him at all saying games needed to be that price.

If Sony made a simple to program for console and got of their ass to advertise their new AAA game's properly then maybe they would make a fucking profit. Development cost's would come down and more copies of the game would be sold.

Look at the sales of some of Microsoft published games that they advertise loads. Microsoft only made like half a billion dollars off of Halo 3...

Again, in the article I read, which I believe is the one referenced, he was making the point that many AAA titles are, in his opinion, unnecessarily expensive due to inefficent development practices.  He's not talking marketing costs, he's talking coding, etc. costs - i.e. that SDK kits need to get better and better, etc.

I'm not saying he's right or wrong, I'm saying that, despite all the usual reactions from people not reading the article, he isn't saying games should be 70 pounds, but that if development costs weren't better controlled then they would head in that direction - with Activision merrily raising MW2 price and already some other titles seeing increases its hard to argue he's wrong.

If I've misread the article I'm happy for people to point it out - but what I see currently is a lot of predictable rants that are actually taking the coment completely out of context.

I guess between this and the storm resulting from comments from John Carmack being both poorly reported then completely taken out of context its just a bad day or two for such stuff.