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NJ5 said:
I meant before any VAT is applied (that's what USA prices are, right?).

70 € = $100

$100 / 1.2 (to eliminate 20% VAT) = $83

Yeah our prices are before sales tax.

I think partially to discourage people from "cheating" and going to somewhere cheaper to buy stuff.

I'd think other taxes probably also inflate the prices in europe however.  I mean unless i'm mistaken buisnesses in general pay higher taxes in Europe then the US.  Likely that buck gets passed to the consumer.

Or i suppose the buck gets passed from the consumer to the company so to speak.