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perpride said:
Well, depends on what you mean by unproven, could you provide an example?

Uncharted was unproven when this gen. began. I bought the game on the first day simply because I had played the demo a week earlier and knew it would be massive. The same applies for Lost Odyssey. It was a new, unproven, IP. However, simply looking at screen shots, reading about it, and knowing that it was made by Mistwalker was enough to warrant the first day buy.

Little King Story was the game I was thinking of when making this (but there are dozens of others *coughLAIRcough*