Samsung: Sony set to slash prices on Bravias and Playstations

[NJ5]

libellule said:

NJ5 said:
I guess increasing their debt by 63% to $10 billion in one year wasn't enough.

Anyway, of course Sony needs to be price competitive to keep their brand well known in this economic environment.

but that means theywillcontinue to report loss for , let'ssay, 1 more year  ??!!

how can shareholders be happy ?

Depends on how long and how severe the recession is, and how fast the recovery is. They could report a loss for several more years depending on that.

Shareholders just have to hope for the best, there's no easy and quick answer for Sony. They sell mostly higher-priced products, and that can't quickly change.