The practice is to keep everything within the GameStop "cycle" in which you return your games to them for credit on future purchases.
It's actually a brilliant business model from the standpoint of profit margins.
It's not so brilliant for the savvy gamer.
My opinion on GS is that it's one option for dumping your unwanted games (a step up from the recycling bin or giving them away), not a bad place to pick up a game when it is deeply discounted (they do have regular sales, often on good games), and unfortunately, the only place you can score certain "exclusive" editions/giveaways (rarely a reason to buy new from them).
Every time I buy a new game that is essentially a "used" game (opened = used in my book), I cringe. But then I never buy a new game from GS unless it's already heavily discounted and I pay the "new" price on the understanding that it counts as a new sale for the publisher and that GS isn't blatantly breaking the law by selling traded in games as "new."
And yes, I don't care for the task of removing price tags from their games either.
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