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CDiablo said:
Blu Rays probably cost less than 25 cents more to make than their DVD counterparts at the manufacturing level. I would assume that the mastering process cost per movie is doubled as they have to master a DVD version(video, 5.1 sound, DVD extras) and BR version (video,7.1 sound and BR extras).

It doesn't seem to be enough to warrant the price difference at the consumer level.