Software was important this gen and every gen.
"Software and services"... Some kind of game streaming service coming from Microsoft, for next gen?
Also-"not about competing with Sony and Nintendo". Looks like they're taking even more lessons from Nintendo. "Breaking down barriers"... Heard all this, starting in 2004 with DS and becoming more pronounced in 2006 with Wii, probably around the time MS were saying the Wii was the ideal second console for 360 users, or that Bill Gates claimed Nintendo would be a niche player.







