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That is true, Blu-ray is being hindered by high cost and a recession. The one thing they need to do more than anything is drop the cost of the media. That would be more important to the average consumer than anything. If the movies were in the $15-20 range like most DVDs are, I would think blu-ray would see a huge boost in numbers. People wont have a problem with the higher cost of entry if the movies were about equal to DVD, especially since $100 players are already available.

Its just a shame most people wont buy on Amazon. I dont think I have ever spent over $25 for a Blu-ray title.