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Squilliam said:
How come the line where the PS3's turn around 'has to happen by' is always shifting backwards? I remember times given in 2007, 2008, 2009 and many of these different dates were given by the same people!

It's ridiculous to suggest any set date by which the PS3 turnaround will occur because no one knows how MS and Sony are going to respond to the market over the next few years. The only time when anyone can truly say the PS3 has turned around is at the end of this generation when MS and Sony stop supporting both the current machines. Is anyone really surprised that the 360 is pulling ahead in sales? It was released first and so has hit the mass market price before the PS3. The PS3 sold more in it's early launch period compared to the 360 so who's to say it won't also sell more when it reaches the mass market price (there's no guarantee it will of course)?

Obviously the question is can Sony afford to lower the price (I would argue they can't afford not to) and if they do, will it increase sales as much as or better than the price cut did for the 360? Not to mention the impact of any reaction by MS will have on sales or how each company will alter the price in the years after. So just wait and see!